The Talents Behind Chanson

The Team

The Founder

Gang Li

Starting university as a professional athlete, Li Gang graduated to embark on a journey as an entrepreneur with determination and keen market insight. He established himself in the catering, medical, pharmaceutical, and medical service industries, reaching consumer bases across 5 different Central Asian countries. Continuing his focus on “meeting the needs of the modern consumer,” Li Gang founded bakery franchise Chanson, and established three principles for the brand:

  1. The brand must be original, built off of independent research and product development.
  2. Products must use pure and natural ingredients and delivered in a timely manner to consumers.
  3. Continuity in business logic, cost structure, and customer experience with the use of scientific data management.

Since its development in 2010, Chanson’s 16th store has achieved profitability and all stores were on a healthy track. In 2015, Chanson launched its international brand strategy and opened its first store on Fifth Avenue in New York. In order to grow the brand from a franchise bakery to modern French cuisine, Li hired a team of Michelin standard chefs from Britain, France, Italy, and other countries to develop finalized products in the course of three years. Now, Chanson is on a fast track for replication and development.

2005 - Established Urumqi Plastic Surgery Hospital (Co., Ltd.)

Li founded the first high-end plastic surgery hospital in Xinjiang. The 3,000 square meters property is equipped with Swiss resonance liposuction systems, American medical staff color light system, Israeli Feidun No. 1 laser treatment equipment, a million-level laminar flow purification operating room, and advanced medical beauty equipment. In addition to modern technology, Li organized a team of international plastic surgery experts specialized in using international prosthesis.

2009 - Established Xinjiang Home Trading (Co., Ltd.) 2016 - Established Chanson's New York branch

2011 - Established Urumqi Mary Obstetrics and Gynecology Hospital (Ltd.)

Li founded Xinjiang’s first high-end obstetrics and gynecology in line with international standards and Sino-Australian cooperation. The hospital provides one-to-one expert services from a group of well-known experts with superb skills and noble medical ethics in a quiet and elegant treatment and rehabilitation environment. The hospital is the first to introduce the JCI international medical service fund. The hospital is dedicated to serving quality health care systems for women.

2018 - Founded Xinjiang Meihe Geriatric Hospital (Ltd.)

Meihe Geriatric Hospital is a key project of the Urumqi Municipal Government to create a large-scale general hospital that integrates medical treatment, preventative health care, rehabilitation treatment, and health management in accordance with the Urumqi Municipal Health Committee. The institution is dedicated to professional care with distinctive features, medical rehabilitation, and social care.

service with a smile

Meet Our Team

Our team is composed of individuals from all corners of the world who collaborate with their various insights. Although each individual comes from a different background, they share a same goal. With the mix of young and old, our team is united to courageously make strides.

take a closer look

The People

Cheng Chen

CEO

Fufen Huang

Assistant General Manager

Jihong Cai

CFO

Shangke Zhong

Production Director

Hui Wang

General Manager

Jeremy LeBlanche

Head Bartender

Peng Chen

Sales Manager

Ying Xiong

Office Manager

Xue Gong

Assistant Sales Manager

Yanmei Gou

Assistant Financial Manager

Beichen Hu

Expansion Director

What People Say About Us

Organization Scale




Total Employee: 290 People Management Team: 23 Employees R&D and Production Team: 58 Employees Sales Team: 181 Employees Finance Team: 13 Employees Logistics and Distribution Team: 9 Employees Administrative Management Team: 6 Employees

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Cheng Chen

CEO

Mr. Cheng Chen is currently Chief Executive Officer of Chanson International Holdings. He holds two Master’s Degrees: one in Financial Engineering at Carnegie Mellon University and one in Mechanical University at Columbia University. Prior to joining Chanson International, Mr. Chen worked in Wall Street in rich capital markets. In 2020, he joined the New York division of the Chanson brand to bring in a new era of advanced development. As New York’s Chanson brand begins its official listing process, Mr. Chen will take lead and ring the NASDAQ bell for Chanson International soon.

Fufen Huang

Assistant General Manager

2010: Joined the Banami Cake Shop as Head of Decorations.

2011: Collaborated with General Manager to prepare a central factory for distribution.

2012: In collaboration with General Manager, completed the construction of a central factory and opened three new store locations.

2013: Initialized the launch of the southern Xinjiang market, introducing a new idea of the storefront and production.

2014: Initialized the launch of the northern Xinjiang market, establishing a new factory for further distribution.

2015: Served as the Director of Production at the Chanson headquarters. The production department underwent major advancements with the help of a new management model.

2018: Laid a solid foundation for first-line sales by continuously researching and developing new products and innovating existing products.

2019: Serves as Assistant General Manager of George Chanson and took the lead in location scouting, renovation, and market expansion.

Jihong Cai

CFO

Ms. Jihong Cai is currently the Chief Financial Officer of Chanson International Holdings. She brings her experience as a registered tax accountant, financial planner, senior accountant, and talent manager. Ms. Cai joined the Meihe Group in 2018 and served as the Chief Financial Officer, taking charge of the company’s involvement with Chanson. She completed the construction of Chanson’s financial industry, then established various management systems and internal control systems. Under her leadership, Chanson’s three years of new store location construction and existing store performance achieved rapid development. Ms. Cai will be leading Chanson out of Xinjiang into the international market.

Shangke Zhong

Production Director

2014: Joined George Chanson as Product Quality Manager. After completing his work during his tenure, he led research and development in new products.

2016: Served as Head of Research and Development responsible for the company’s quarterly new product research, development, and quality control.

2017: Served as Deputy Director of Production and collaborated with the Manager of the central factory.

2018: Promoted to Production Director at the central factory, overseeing production and distribution.

Hui Wang

General Manager

2013: Joined George Chanson’s Huijia Times Store location as store assistant.

2014: Promoted to Store Manager and streamlined store performance to 450,000 RMB per month.

2015: Reduced the salary cost of the sales department from 22% to 15%.

2016: Served as Manager of the sales department and completed an annual performance of 49 million RMB.

2017: Served as General Manager and formulated a new concept for a new store location. Increased annual performance to 60 million RMB.

2018: Increased annual performance to 65 million RMB.

2019: Increased annual performance to 70 million RMB.

2020: Despite the unprecedented circumstances, led the company to resume work and produce rapidly, achieving a performance of 70 million RMB.2019:

Jeremy LeBlanche

Beverage Director

Jeremy Le Blanche is a French native with global bartending experience. Prior to Thyme Bar, Jeremy was the Head Mixologist at Queensyard NYC, where he showcased his creativity with “The Gastrology,” a unique summer pairing menu of cocktails with fine bites. Before arriving in New York City, Jeremy worked at German Gymnasium in the UK, the 2-Michelin starred Anne Sophie Pic in Switzerland, Ananas Restaurant/Cocktail Bar in Australia, and Hotel Le Manali in France, where he fine-tuned his skills and expanded his knowledge about mixology.

Peng Chen

Sales Manager

2014: Joined the George Chanson brand.

2016: Stabilized the Xinjiang market and turned losses into profit, and increased performance by 40% from the previous year. He then picked up the post of Sales Manager of the northern Xinjiang territory.

2017: Oversaw the sales at six store locations.

2018: Achieved an annual performance of 60 million RMB.

2019: Served as Sales Manager achieved an annual performance of 69 million RMB.

2020: Despite closing for 3 months due to unprecedented circumstances, achieved an annual performance of 70 million RMB.

Ying Xiong

Office Manager

2013: Joined the George Chanson Brand and served as Assistant to the General Manager, assisting with the daily operations, shop opening and closing procedures, inspections, and staff supervision.

2014: Transferred to the Purchasing Department as Assistant Office Manager to find new suppliers and scout high-quality raw ingredients.

2015: Promoted to Office Manager, responsible for all bulk purchases for the company while considering the improvement of ingredient quality while budgeting the cost. Ingredient cost decreased by 5% on a year-to-year basis, effectively decreasing the company’s overall production cost.

2017: Served as the Office Manager and established a solid logistics support team.

Xue Gong

Assistant Sales Manager

2014: Joined the Chanson development operation. At the cusp of the company’s personnel adjustments, took on the planning, copywriting, and design work alone.

2015: Transferred to the newly established Catering Department. Established the business foundation to customer communication and achieved 1.5 million RMB in sales, then continued to follow up with customers.

2016: Formulated new customer initiatives and sales plans, and achieved a personal sales record of 3.7 million, more than half the annual department sales.

2017: Responsible for the company’s Catering Department operations, leading the department to an annual sale of 10 million RMB.

2018: Increased annual Catering Department sales to 13 million RMB.

2019: Promoted to Assistant Sales Manager when the Catering Department was integrated into the Sales Department.

2020: Despite the unprecedented circumstances, led the Sales Department in catering sales of 17 million RMB.

Yanmei Gou

Assistant Financial Manager

Recently joined the George Chanson brand in 2018, she has been engaged in financial accounting and management. With an expert financial expertise and rich financial management experience, Yanmei led the company’s financial operations in a timely manner with clear and accurate data analysis. The work achieved by her team is a keystone to the company’s decision-making.

Beichen Hu

Expansion Director

Hu Beichen joined Chanson International Holdings in 2020 as the Chief Investment Officer. Graduated from the State University of New York with a major in Economics, Hu Beichen focuses on Research and Development investment in catering companies. He has rich work and professional experience in chain restaurants and wholesale catering companies. He has also established a catering brand in New York, which expanded to three stores within two years. Hu Beichen will lead the Chanson Group to develop throughout the United States and internationally with New York as the center.